OUR OBSESSION
From our hearts to yours, we are fiercely obsessed with rewriting the rules for ambitious, visionary women like you - women who refuse to choose between success and a life that feels deeply rich and fulfilling. Together with my team, I’m leading a global movement - Richness Without the Hustle - where abundance flows with ease, joy and unapologetic freedom.
We’re here to show you that you don’t have to hustle endlessly to achieve your dreams. You can build a wildly successful business and life that honours your heart, your energy, and your unique genius. This is about creating a richness that touches every part of your life - your time, your relationships, your health, your adventure and your impact on the world.
From us to you, this isn’t just a mission - it’s a revolution. A call to step into your queen energy, lead with magnetic confidence, and claim your seat at the table of extraordinary women who are redefining success on their own terms.
We’re here to guide you, cheer for you, and celebrate every bold move you make.
Let’s create a ripple effect together that heals and changes the world.
Hi I'm Judy
And if you’re here, I already know something about you - you’ve got fire in your soul and a vision in your heart, and you’re not here to settle for anything less than extraordinary. I’m obsessed with helping women like you create and live a life that’s deeply rich - on your terms. I’ve spent my entire journey disrupting the status quo, showing women that you can dream big, go big, and have it all - without sacrificing your health, joy, or authenticity.
I adore championing the bold, the creative, the passionate, and the driven. My gift is helping you unlock the limitless potential that’s already within you - whether it’s through perspective shifts that crack your world wide open or tangible strategies to help you build the life and business you’ve been dreaming about. I believe in ripples - of awakening, of empowerment, of abundance - and I’m determined to help as many women as possible give up mediocrity, follow the truth of their hearts and trust that life is waiting to meet them with open arms.
I don’t shy away from ruffling feathers because I know that real transformation comes when you’re ready to embrace discomfort and rise above it. That’s why I’m here - to deliver bold strategies, spirited insights, and a good dose of loving truth to help you become unstoppable.
Once upon a time, I was a world-class global fitness trainer, a TV/DVD fitness star, and a world traveler. Now, I’m here for something even bigger: to inspire courageous women to claim what they want, build rock-solid belief in themselves and go after it with everything they’ve got - creating RICHNESS on every level, without the burnout.
So let’s do this together. You’re here because you’re ready to play big.
And I’m here to remind you - you were born for this.
FOR THE SOULFUL, IMPACT DRIVEN ONLINE ENTREPRENEUR WOMAN READY TO MAKE WAVES, UNLOCK BIG PROFITS, TAKE FULL CONTROL OF HER TIME, AND BUILD AN UNSTOPPABLE LIFESTYLE EMPIRE.
You are here to be extraordinary.
You are a stand for long lasting impact while being highly profitable.
Within you, you feel a deep unwavering calling to speak on stages, share your message globally to millions of people, coach and mentor exquisite impact-driven women (like yourself) and create ripples of change within communities that touch your heart.
You are READY to master the art of business with ease, where you have clients in your inbox saying “Take my money Bi-atch!”
You deeply DESIRE a lifestyle empire.
A business that works around YOU, your children and family. Where you get to drop off your kids, play ball in the yard and watch them play their sport.
We are ONLY available for worldclass
Only available for self-mastery
Only available for self-accountability
Only available for being paid well for the results we offer
AND…
It fits with our own unique lifestyle and desires
It is deeply fulfilling and
Hugely rewarding for our mind, body, heart, soul and bank account.
Are you ready to embody your brilliance and step into your role as a stand-out, world-class transformational leader? In the Embodied CEO Mastermind, you’ll unlock the tools, strategies, and energetic alignment to magnetically attract dream clients who see you as the only choice for their transformation. It’s time to build your legacy, expand your impact, and create a spacious, sustainable business that supports the life you’re meant to live.
MY STORY: A BOLD RETURN TO
MY TRUE SELF
Hitting the Rock Bottom
It’s 6.15pm on Friday afternoon in September 2018, and I can hear the Bangkok hustle and bustle outside of my window. As I sit on the edge of my bed, overwhelmed and in tears. It’s been another week of feeling stressed out, overworked, lost, anxious and alone.
"I'm done," I confessed to Curtis, my partner.
Thirteen months into my all-consuming coaching and training business, I was at a maxed out. A 23-year fitness career retired, yet feelings of burnout, stress and loneliness persisted. Despite the 10-20K months, I should have been thriving. Yet…
I was still living week to week.
I felt like I was drowning in financial instability and being choked by the pressure of being the main income earner in our home.
Consistently investing in mentors, coaches, travel and programs in the attempt to MAKE IT.
To become a million dollar coach. This was my internal mark of success.
Which only left me feeling depleted, exhausted, tired, incapable and ultimately burned out.
The business I was pouring my soul into every day, left me feeling emptier day by day.
My 3 year-old daughter, Brooklyn, yearned for my presence. Instead, I closed my home office door as her tears echoed.
Meanwhile, I was on the inside of those four walls, with a broken heart.
Consumed with guilt and the realisation that my freedom-seeking journey was trapping me.
THIS EVOLUTION IS MY TRUTH ...
A gentle Nudge
Feeling lost and desperate for relief, I reach for a bottle of wine to numb the anxiety that feels like it is swallowing me whole.
The crushing weight of unfulfilled dreams looming heavy, and exhaustion blurring the vision of the impact I know I am born to create.
I wasn't prepared for the emotional struggle.
As a Master Practitioner and Trainer of NLP, my expectation was I should have mastered my emotions.
My disconnection became blatantly obvious.
My ability to operate over the top, my will power and determination-driven mindset begins to work against me.
The relentless pursuit to become a million-dollar coach is drowning out my authentic truth.
Comparisons drain me, strategies consume me, and doubts keep gnawing at my spirit.
A few days later I receive a surprising and unexpected message from my intuition.
“Move back to Australia”, she whispered.
I feel instant resistance… Back "home" after 17 years, I question.
This wasn't in the plan!
Yet my intuition is relentless – giving me a gentle nudge toward alignment.
I listen and follow the unknown.
2 months later, we touch down in Sydney with next to nothing but each other. Greeted by Mum’s big smile and hug.
The transition was jarring.
I go from chasing false freedom to diving into network marketing, chasing the money and lifestyle I am promised.
Until something pivotal happened.
A lightbulb moment. I realise within all of the misalignment I am experiencing, I am not following my own truth.
I am not living in alignment with my soul, my genius or my passion. I am chasing the money…
I tune inwards. Allowing myself to feel and trust my inner wisdom.
My gut. My intuition.. My soul and higher self were guiding me back to MY highest truth, and full soul alignment.
In chasing the money and lifestyle I am missing the point.
A return to my soul calling and the thing I am born for - coaching.
Energised and aligned, my business soars.
Again, exhaustion creeping in again. Burnout is threatening, and I recognise my pattern.
Instead of pushing, and forcing, I choose me.
Release. A radical shift toward self-nurturing my focus.
I realise… real success is within.
No more external validation or relentless striving.
In embracing myself, I find my true mark of success. It's not about millions but being present, joyful, and aligned. It's about the deep and soulful connections I get to have with the soul-aligned women in my world who are also here to do big things, who have big dreams on their heart and huge visions to fulfill on.
With or without the money, I'm free.
So here I stand today, driven by consistently embracing more of my authentic truth, constantly on the journey and loving every step of the way.
This journey wasn't ever about proving worth but embracing my soul's calling and living it – wholeheartedly.
